Most of our clients use The Fresh Bra™ to have one less thing to worry about during their busy days (in case of stress, heat stroke, etc.). They avoid having unsightly stains on their pretty clothes for a always impeccable look.
They are thus more comfortable wearing outfits that are easy to mark and that they used to forbid themselves (e.g. silk blouse, khaki or sky blue clothing, etc.).
The Fresh Bra™ is also very popular as a second skin directly under a sweater or to not feel "naked" with just a bra under a shirt.
The Fresh Bra™ also allows you to wear a garment several times without having to wash it systematically, especially quality garments that require gentle or dry cleaning.